AdTech: Week in Review
Timeframe: 26th December, 2022 - 1st January [Week 52]
A VERY HAPPY NEW YEAR 2023 TO ALL!
I hope that the inception of a New Year ushers in a wave of prosperity and felicity, that all of our dreams come true, that reason triumphs, and that we all live up to our aspirations with the aplomb and grace. May the coming year be full of triumphs, success and loads of camaraderie!
Tweet of the Week!
The Top Three
Covering the biggest happenings of the week ad rem to AdTech
<1> Meta hit with new Privacy Lawsuit
Meta Platforms was hit Thursday with a second lawsuit over allegations that it collects taxpayers' information from online filing services.
This new complaint, like one filed earlier this month, alleges that Meta's tracking code, the Meta Pixel, was present on tax-filing sites and transmitted filers' personal information to the social platform. The complaint includes claims that Meta is violating federal and state wiretap laws, as well as other California state laws.
<2> Bloomberg denies interest in WSJ or Washington Post
Bloomberg LP has denied reports that it is interested in acquiring the Wall Street Journal or Washington Post. On Sunday, Bloomberg spokesperson Ty Trippet tweeted, “There have been no conversations with anyone or either organization about an acquisition. The company has no interest in acquiring either.”
both Axios and Reuters reported last week that sources within Bloomberg LP say there is interest in an acquisition. Combined with the Bloomberg Terminal, a Dow Jones purchase would create “an unparalleled business news behemoth,” Axios writes.
<3> Kochava urges judge in Massachusetts to throw out privacy Class-Action
Mobile data broker Kochava is asking a federal judge to throw out a class-action complaint brought in Massachusetts over claims that the company discloses smartphone users' locations.
In papers filed late last week, Kochava, argues that the case shouldn't proceed for several reasons - including that the company lacks “significant” connections to Massachusetts, and that the user who sued can't establish she was harmed by the alleged geolocation tracking.
The Usual Suspects: Big Tech
Highlighting the whereabouts of Big Tech with reference to AdTech
New YouTube policies demonetize more gaming content. LINK
A group of Google Chrome users are asking a federal appellate court to intervene in a privacy lawsuit alleging that the company wrongly collects data from users who browse in incognito mode. LINK
Launches, Partnerships and IPOs!
Simply put, articles around the innovations, partnerships and new launches that took place over the last week.
A federal appellate court has revived a class-action complaint by parents of young YouTube users who alleged that the company and various channel operators violated children's privacy by tracking them for advertising purposes. LINK
B2B email company Omni.us has launched a WeFunder campaign in hopes of raising $2 million for building a B2B outreach platform. LINK
Xinapse, a South Korean AI startup, is planning to enter the U.S. publishing market and debut HyperReal Voice, AI voice content generator software, at the CES conference in 2023. LINK
Bridgeline Digital, Inc, a cloud-based marketing technology software provider, announced that its prescriptive marketing dashboard, eCommerce360, is now available within the app store on the Shopify platform. LINK
Source Digital, Inc. and Sansar, Inc. announce what is believed to be the first-ever metaverse experience on smart TVs. LINK
CloudIBN to announce the launch of its Identity and Access Management offerings. LINK
Mergers and Acquisitions
M&A in and around AdTech
Dentsu has acquired Aware Services a consultancy that helps companies optimize their use of the Salesforce, MuleSoft and Tableau platforms. LINK
Recommended Reads & Listens
That’s all for today folks! Will be back next week with more curated stories and scoops.